SEO is never far from the mind of any website owner who knows their stuff. Fortunately Google loves WordPress out of the box which is a fantastic starting point for everyone who decides to use WordPress.
However like all publishing engines, WordPress has it’s own kinks that sometimes can be further refined and improved for improved search engine performance. Many theme designers and developers try to bake SEO features right into their themes.
I’m not a big fan of that approach. No WordPress theme options area will ever be able to complete with what I consider to be the best 2 SEO plugins available; Yoast fantastic SEO plugin and the ubiquitous All in One SEO pack. If I had to pick one it would be Yoast’s plugin – it is superb.
Many themes advertise “amazing seo” etc. etc. – most of this is horse manure. As far as I’m concerned the theme designers SEO responsibilities end once they produce SEO optimised markup, css, etc. (in other words the theme build).
After that it should be the domain of plugins that controls your WordPress SEO config.
So do yourself a favour and don’t over analyse SEO – get yourself one of these bloody good plugins and let the theme do what it does best.